Apply Cologne After a Shower

The best time to apply cologne is right after a warm shower, when your skin is clean and your pores are open.

Why this works:

• Clean skin holds scent better.

• Open pores help absorb and retain fragrance.

Tip: Pat your skin dry—don’t rub—and apply cologne after using a light, unscented moisturizer for extra longevity.

Target the Right Pulse Points

Pulse points are warm areas where blood vessels are close to the surface, helping to diffuse your scent throughout the day.

Best Pulse Points:

• Neck (sides or back)

• Wrists

• Chest

• Inner elbows

• Behind the ears

Pro Tip: Don’t overdo it. Apply to 2–3 pulse points max for a balanced scent trail.

Don’t Rub It In

Rubbing your wrists together after applying cologne is a common mistake, it breaks down the fragrance molecules, especially the top notes.

Instead:

• Spray from 3–6 inches away.

• Let it air dry naturally.

Use the Right Amount

With cologne, less is more. Too much can overwhelm people around you.

How much to apply:

• Eau de Toilette: 2–3 sprays

• Eau de Parfum: 1–2 sprays

• Perfume oils: A dab on each pulse point

Tip: If your scent fades quickly, adjust where you apply it rather than increasing the amount.

Avoid Spraying on Clothes

Cologne can stain fabrics or alter how the scent develops on skin.

For clothing:

• Mist the air and walk through it.

• Let a light amount settle naturally on clothes.

Store Your Cologne Properly

Fragrance molecules are sensitive to light, heat, and humidity. Improper storage can reduce potency and shelf life.

Best storage practices:

• Keep cologne in a cool, dark place (like a drawer or cabinet).

• Avoid storing in the bathroom or in direct sunlight.

• Keep the original box for added protection.

Pro Tip: A well-stored cologne can last 3–5 years or more without losing quality.

Final Thoughts

Mastering cologne application is about subtlety, precision, and care. By:

• Applying after a shower,

• Targeting pulse points,

• Using the right amount, and

• Storing it correctly,
  you’ll enjoy a longer-lasting scent that leaves a refined, confident impression everywhere you go.